We are FYRON, a group of leading outdoor cooking brands based in the Netherlands. With a growing presence in Europe and expanding globally, we are committed to providing innovative products that enhance outdoor cooking experiences.
Every day, we challenge the status quo, continually redefining what it means to be experts in this space.
Our vision is to exceed the expectations of today’s conscious consumer by delivering sustainable, high-performance products that elevate outdoor cooking, foster meaningful moments, and inspire lasting connections.
Our Values
Collective
We believe in the power of working together. Collaboration and unity are the foundation of our success, propelling us to achieve more, together.
Excellence
We continuously improve by pursuing excellence and maintaining high standards that deliver results we’re proud of.
Entrepreneurship
We cultivate an entrepreneurial spirit, constantly seeking ways to innovate and enhance outdoor cooking.
Integrity
We tackle challenges with integrity, determination, and the right mindset. With confidence and resilience, we move steadily toward our goals, always staying true to our values.
Diversity & Inclusion
We value diversity in both our team and products, fostering an inclusive environment where varied perspectives drive creativity and growth.
Our Ambitions
1To Set the Bar for Outdoor Cooking
We are redefining outdoor cooking through innovation, design and product performance. Our goal is to deliver cutting-edge solutions that captivate and inspire modern customers.
2To Make a Positive Impact Globally
With integrity, we expand globally, benefiting communities, scaling sustainable practices, and fostering partnerships to drive positive change.
3Empowering Our People for Sustainable Growth
We prioritize the well-being, development, and empowerment of our people. By fostering a supportive environment where individuals thrive, we believe growth—driven by innovation, execution, and teamwork—will follow, ensuring long-term success.
Our Commitments
Provide Excellence
We deliver top-tier products that are reliable, effective, and designed to enhance the consumer experience.
Innovate Continuously
We stay ahead of trends and technological advancements, ensuring our products evolve to meet changing needs.
Promote Sustainability
We prioritize eco-friendly practices in product design, production, and packaging to reduce environmental impact.
Ensure Quality
Our products surpass the highest performance, durability, and safety standards. Quality means everything to us.
Customer-Centric
We listen to our customers’ feedback and provide exceptional service to continuously improve their experience with our brands.
Foster Trust
We foster lasting relationships through transparency, responsiveness, and accountability in all our interactions.